Thursday, December 18, 2014

A long needed thaw - something I never thought I'd see....


This is what most Caribbean nations dependent on tourism feared - the United States and Cuba gradually warming up to each other. There are so many things which should be binding the two nations together, but for bad politics (on both sides) and an assassinated American President that got in the way of common sense.

One person told me that addiction is similar to having to choose between opening two doors. The first door will allow you to exit the room. The second door will have you beaten up by a gorilla. The addicted person keeps repeatedly choosing the second door, while the non-addict will quickly choose the first door and leave the room. When the addict is asked why he keeps choosing the same door, the addict will respond with something to the effect - well, it can eventually change, can't it?

Our policy towards Cuba has been very much like that of the person who keeps opening up the wrong door - the Castro regime has not been ousted, and it has become even more entrenched over the years. Many people want to punish Cuba for its actions of 53 years ago, but most people alive today weren't alive when the embargo was put in place. What good does punishing a country do when the people being punished are not responsible for the problem. This punishment seems to be a misguided approach to keeping the first generation of Cuban exiles happy and voting according to their current patterns.

Most people don't know that it is perfectly legal for Americans to visit North Korea, a country more troublesome to American interests, and spend money there. Yet, in a country that has not been shown to sponsor terrorism (save, in the figments of collective Washington, DC political imagination), it is effectively illegal for Americans to be there. Something is very wrong - and it likely has to do with American political paralysis.

There are issues that will need to be negotiated before a full thaw has occurred. And they have nothing to do with promoting democracy in Cuba. Instead, they will have to do with trademarks and the exports of certain goods. For example, Bacardi Rum got its start in Cuba. The family took the brand along with them when they left Cuba, and established it in Puerto Rico. Do you think they can afford to have the Cubans sell rum under the Bacardi name after the embargo is lifted? Another example is Cohiba cigars. The brand available in the USA is made in the Dominican Republic, while the brand available in most of the world is made in Cuba. How will this get resolved?

If anyone brings up the idea that Cuba stole property from its rightful owners, it should be noted that Russia and China have done the same thing, and that the United States has relationships with these countries. In fact, one might find the history of Smirnoff Vodka interesting, as the trademark left Russia - and when Russians resurrected it in their own right, a "peaceful" settlement was reached. This makes me comfortable with the idea that both the United States and Cuba will resolve issues like this to their mutual satisfaction.

Obama, like him or hate him, is a person who plays the long game. The game with Cuba will play out long after Obama is out of the game. It will take time to negotiate and resolve the issues that have arisen over the 53+ years that we have had an embargo. And the negotiations have only just begun....








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